Helping brands to shape thoughtful physical and digital experiences

Hello! I'm Juan Pablo López, a multidisciplinary designer from Santiago, Chile. I've created Cartel to empower brands not only to exist but also to thrive in the digital world. I specialize in crafting authentic stories that captivate, engage, and inspire.



Creating biomaterials, regenerating wetlands
Brand Strategy
Brand Identity
Web Design
Webflow Dev


Overnight oats that keep you real
Brand Strategy
Brand Identity
Packaging Design


An invitation to wear your own crown
Brand Identity
Creative Direction